While Scarlett Johansson fights Disney over her “Black Widow” compensation, claiming she is owed $50 million, her ex-husband Ryan Reynolds could be in line for a windfall worth hundreds of millions of dollars.
After divorcing Johansson a decade ago, the Canadian-born “Deadpool” star married Blake Lively the following year. Reynolds also struck a deal with Mint Mobile in late 2019, securing a stake in the prepaid phone company while also serving as its spokesperson.
Reynolds quickly put the service to work, promoting it to his 38 million Instagram followers and 17.7 million Twitter followers. The 44-year-old star, according to a source, had a strong source of motivation: According to the source, his Mint stake is between 20 and 25 percent of the company.
According to a source with direct knowledge of the situation, Mint is now on the market and could sell for as much as $600 million to $800 million. The lead buyer is said to be Altice USA, which owns cable, phone, internet, and wireless services, though it’s unclear whether the deal will be completed.
Lenovo famously hired Ashton Kutcher as a product engineer to assist in the development of the Yoga 2 tablet, which I assume you’re all reading this on. The appointment of Alicia Keys as BlackBerry’s Global Creative Director felt even more complicated than Lady Gaga’s tenure as Polaroid’s Creative Director. That isn’t to say that these publicity stunts are always detrimental to the brands or products (most of the time).
Then there are the actual financial investments that have yet to reach ‘alpha,’ despite the fact that celebrities have a fundamental understanding of the industry.
Even Jay-Z has struggled to launch a successful music streaming service. Justin Bieber’s selfie app never got off the ground. Not even Justin Timberlake could bring MySpace back to life. Reynolds appears to be lifting even more weight this time. It’s difficult to think of a less enticing string of words in the English language than “mobile virtual network operator.”
Prior to the Mint acquisition, Reynolds told TechCrunch that he saw celebrity investments as a form of “handicapping.”
He explains, “I’ve just sort of seen that most celebs are doing very, very well.” “In general, we hock, support, or invest in luxury and ambitious items and projects. Then, about a year and a half ago, George and I discussed what would happen if we swerved the other way. What if he got into something extremely practical and completely forgot about the sexy inspiring stuff?”
Mint isn’t Reynolds’ first foray into entrepreneurship. In 2018, he purchased a majority stake in Aviation Gin, a Portland-based company that recently sold for $610 million. He also cofounded Maximum Effort with George Dewey, a marketing agency that has made a name for itself in recent years.
Investing by celebrities
Reynolds may be attempting to emulate the success of other actors who have made money from their investments.
According to the company’s website, Robert De Niro founded the restaurant Nobu with chef Nobuyuki Matsuhisa, and there are now over 40 locations around the world.
Ashton Kutcher was an early investor in Uber, Spotify, and AirBnb through the venture capital firm A-Grade Investments, which he co-founded.
According to Forbes, George Clooney co-founded the tequila brand Casamigos Tequila, which was sold for $700 million with an additional $300 million in potential based on performance over the next ten years.
Jessica Alba was a co-founder of Honest Co., a consumer goods company that was once valued at $1.7 billion.
Ryan Reynolds’ plans are focused on being cost-effective.
“While everyone else is chasing rockets, I’m going to corner the low-cost wireless market.” “I only use rockets 10-12 times a year, like most people, but I use my mobile service every day,” Ryan Reynolds wrote on the Mint Mobile website.
The actor is known for his sense of humour, which he uses in his marketing campaigns. Reynolds makes use of his comedic abilities to promote his various products and projects, and it works. On his YouTube channel, the actor has created several short films that serve as advertisements for the mobile company.
Reynolds stated that his main goal is to create budget-friendly plans for the average person. The company has a customer offer that allows all new users to try out the service for three months at a discounted rate.
For $15 a month, you get unlimited talk and text, nationwide coverage, and the option to use 4G LTE or 5G depending on which network is the most reliable on your end. There’s also 4GB of data included. The company charges $45. for three months of service.
You get 10GB of data, unlimited talk and text, nationwide coverage, and the option to use their 4G LTE or 5G network with their second package. You’ll only have to pay $20 per month or $60 for three months of service to get all of this.
The third package includes unlimited talk and text as well as nationwide coverage via 4G LTE or 5G networks, depending on which is the most powerful. After paying $25 per month or $75 for three months of service, you’ll also get 15GB of data.
Starting in July 2021, Mint Mobile is offering a fantastic deal.
Mint Mobile is one of the most affordable cell phone plans available, and they continue to deliver on their promise of low-cost plans. Ryan Reynolds recently announced on his YouTube channel that Mint Mobile had an upcoming deal that he couldn’t announce himself, so he enlisted the help of “Epic Voice Guy.”
Conclusion
Reynolds announces in the video that Mint Mobile will be free for six months starting in the summer of 2021. The only catch is that you must purchase a phone with a 6-month contract. After that, you’re good to go.
